A father collapsed and died of a heart attack in front of his wife and co-workers minutes after dancing energetically to Gangnam Style at his office Christmas party.
Eamonn Kilbride, 46, had been imitating the vigorous dance moves of the Korean YouTube hit when he began to suffer from chest pains on Saturday evening.
Shocked colleagues from the Thwaites brewery in Blackburn looked on as paramedics tried in vain to revive the Irish father of three at the office party.
His wife Julie was with him celebrating her birthday at the event at the Whitehall Hotel in Darwen, Lancashire.
Mr Kilbride began to complain of chest pains shortly before he collapsed, whereupon his wife tried to save his life using CPR.
Although paramedics were on the scene just five minutes later, the IT manager was pronounced dead on arrival at Royal Blackburn Hospital shortly after 11.30pm.
How sad though!