Who runs the world? Beyonce signs £30m deal to become face of Pepsi

She is already one of the most recognisable faces in show business with a fortune of £200m. But fans of Beyonce are likely to see much more of her after she signed a £30m deal to become the face of Pepsi.

Not only will she appear in adverts for the soft drink, but in a first for the company, her face will be featured on cans and bottles of the drink.

While other well known figures, such as David Beckham and Jennifer Lopez, have been used in TV and magazine campaigns it is the first time that a celebrity’s face will adorn the drink.

The limited edition cans will be released in March and sold worldwide, including the UK. The promotion will be kick started by Beyonce’s appearance in February during the half time show at the Super Bowl, the world’s most watched sports event with worldwide audience of over 500 million viewers.

Another part of the deal will see Pepsi investing millions in other projects favoured by the singer that have no connection to promoting the soft drink.

Announcing the deal, Beyonce said: ‘Pepsi embraces creativity and understands that artists evolve.

‘As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.’

Pepsi will sponsor the singer’s concert next year and as a brand ambassador she will star in a TV advert to be release in early 2013.

Source: DailyMail

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