Nigeria’s foremost and most celebrated international singing sensation, Tu-face aka Tu-baba as he is fondly called by fans, was in his usual bubbling elements when he thrilled distinguished guests present at the Nigeria Breweries plc Distributors Award which held recently at the Eko Hotels and Suites, VI, Lagos.
The awards was tagged “Our Bond, Our Success” which is in line with its commitment to continuously reward productivity and business partnership.
The appearance of Tu face on stage sent the audience into frenzy with phone and cameras recording his every move. Tu face wasted no time in entertaining the audience with his vast repertoire of hit songs like African Queen, see me so, implication, one love, ihe ne me, e be like say, much to the delight of guests.
The awards night saw Nigeria Breweries give out a total of 116 award in various categories which include: National Volume Champion and Region Volume Champions, Regional Volume Champions who attained minimum of 2 million cases, Regional Volume Champion who attained less than 2 million cases, District Champions who achieved minimum of 2 million cases, District Champions who achieved 1 Million – 2 Million cases, District Champions who achieved 1 Million cases, Millionaire Club (SKDs who achieved above 1 million cases) among others.
The prizes won include Mercedes Benz truck, Mitsubishi Canter trucks; Mitsubishi L200 double cabin; Forklifts; Sound proof generating Sets; cash rewards and several free cartons of Nigerian Breweries Products.
Magulf Enterprise limited, having sold the required cases of Nigerian Breweries products emerged best distributor for the year 2012. The company grabbed the coveted award and a brand new Mercedes Benz truck to further enhance their business.
Speaking at the event, Sales Director of Nigerian Breweries, Mr. Hubert Eze disclosed that, partnership with distributors and Key transporter is a major factor in the company’s success story which has also contributed to growth in sales volume which equally impacted positively on profit margin. “The reward for our Key Distributors and Super Key Distributors and other trade partners of the company who excelled in the cause of their business partnerships with NB Plc is fulfillment of our promise and encouragement to them”. He said.
He added that the product innovation and quality maintenance will continue to be the focus of the company as he applauded every member of the Nigerian Breweries team for their various contributions to driving the company and various brands forward.
The award also provides the platform to evaluate the previous year’s business performance, as well as communicate new business strategies to distributors.
Managing Director, Nicolaas Vervelde who gave overall score card of the company identified the importance of the investment and reward as a major strength of the company and promised to continue to appreciate distributors as well as every bit of the business team.
Chief Executive Officer, Magulf Enterprise Limited, Chief (Mrs.) Mary Agbonifo commended Nigerian Breweries for their appreciation and reward which has been an encouraging factor to push for the success of the products and help her achieve growth in her own business. She pledged her continuous support for the new business year.