New Ad Medium! Japanese teens rent their legs out for ‘adver-thigh-sing’!

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From the country that brought us the ice bra, cuddle clubs, and a desire to turn our foreheads into the shape of a bagel, there’s a new craze in town.

It’s been around for a few months, but this is the first time we have come across these thigh-vertising ladies. Its a creative but rather creepy idea.

Innovative PR company Absolute Territory PR is paying women to wear advertising stickers on their “absolute territory”, the area of skin visible between their high socks and the hemline of their miniskirts, according to Content Standard.

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In Japan, this area of flesh — translated as “zettai ryouiki” — has become something of a fettish, with its own facebook page.

Individuals interested in branding their legs must have a social media account, states the PR team and have just eight hours to post their sticker in order to meet the conditions of their contract and receive their payment.

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Sadly, boys are not currently permitted to enter. Lol. Can this happen in Naija?

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