‘I Never Had A Team, They Didn’t Brand Me’ – Singer Seyi Shay Hits On Flytime In Interview

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Irawo‘ singer Seyi Shay sat down for a very revealing interview with the Bellanaija team over the weekend where she spoke on her music, style, relationship and competition in the industry.
While going through the interview with a fine-tooth comb, i couldn’t help but notice the constant reference to her ex-management Flytime and how they failed to bring out the best in her compared to her new team J Management.

Although she stated in the beginning of the interview that they broke up amicably, it appears all was not well with her and Flytime. Why do artistes keep having issues with their management?

Read excerpts from the interview:

You recently signed a new deal with J Management. Why did you leave Flytime?
Me and Flytime broke up amicably. We hit the roof basically and couldn’t go any further together. I needed a close-knit team. I needed an engine. I needed my brand to be built the way we are building it now i.e. the logos, the website, the image, the make-up, the hair and so on. I just needed what I had when I was with Matthew Knowles, you know, and I wasn’t getting that from Flytime. Because Flytime is so big and they deal with so many other things, they obviously clearly didn’t know how to do what it is we are doing now. So, I spoke to them and told them, “Hey, this is what I need. So, I’m going to build my own team. Hope you’re cool with that” and they said, ‘Yes, that’s fine. We will still help promote you’ and we went our separate ways.

While you say it was an amicable decision, an incomplete song of yours, “Killing Me Softly” featuring Timaya, got leaked online by this same Flytime management. What’s the story behind that?
I don’t know how it happened. Well, I now know how it happened but I don’t know why because that really wasn’t supposed to be. It was supposed to be my last single with Flytime but it wasn’t mixed or mastered. So, I guess they just decided to go ahead and do that obviously knowing that the relationship was over. Maybe they felt that I wasn’t ever going to release it and they liked the song so much that they felt it would be a waste if not. At least people are hearing it now and they like it. So, in a way, they did a good thing because it trended for about three and a half days on Twitter.

 

Speaking of developing a new image, you’ve been criticized in the past for not really having a distinct style to go with your image. It’s like one moment you’re afrocentric and the next you’re something else.
I’ve never been afrocentric. I’ve only ever worn a headtie. It was a gele made from a piece of net material. We just improvised that day. It was actually a shoot for a specific campaign and that’s what they wanted. I’ve also worn Ankara on a stage show just because the setting was purely Nigerian and I wanted to be identified that way. I don’t feel that I should ever be blocked into any particular category.

Like I said, that was another reason why I had to get my own team because when I was with Flytime, I never had an image consultant; I never had a team of people I could sit down and say, “Okay, this is what I want to like and this is how I want to be portrayed”. All the while people were thinking I’m confused, maybe I was because I never had a team. Now that I’m with J management, I’ve told them what I want and they have gone out and sourced the necessary people down who work strictly for us. So, that’s it now. I don’t know if you’ve realized but in the past few months, my look has been consistent so you can see very clearly at the point in which I changed teams.

 

Her final words on Flytime….

Flytime did the right thing by giving me the tools that I needed but since they didn’t brand me, they didn’t let the person that I really am show through.

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