Today, Instagramâ€™s CEO Kevin Systrom announced their billion dollar social media platform is launching an account to explore music in the global community. The company is attempting to make it easier for A-List talent and artists across the globe to connect with their fan base through their specialized channel @Music.
Instagramâ€™s founder made the announcement, stating:
The music community is â€“â€“ and always has been â€“â€“ an important part of Instagram. For the past four years, we have become the home for artists big and small â€“â€“ a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans.
Today weâ€™re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it.
Each week, weâ€™ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents from around the world, like Tricot (@ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project.
Music is a huge part of all of our lives here at Instagram. Itâ€™s a passion of ours, and we know itâ€™s a passion of yours. So follow along at @music â€“â€“ we think youâ€™ll discover something new.
â€” Kevin Systrom, Founder and CEO