Make way for the official queen of personal branding, Selena Gomez.
Data company D’Marie Analytics rates the 23 year old singer as number one on their list of influential media moguls. The list also includes Kendall and Kylie Jenner, Rihanna, BeyoncÃ© and Taylor Swift .
The company has also estimated Gomez’s social media posts to be worth $550,000 when they appear across Twitter, Instagram and Facebook. This is a $300,000 increase from what her brand posts were worth just last December, according to Adweek.
The ex-girlfriend of Justin Bieber currently has more than 180.6 million total followers across platforms and gains an average of 200,000 new followers per day.
She has more than 90 million followers on Instagram alone, and according to stats, recently owns the most-liked post in the app’s history, a sponsored picture that currently boasts more than 4.6 million likes.
D’Marie CEO Frank Spadafora says:
“Personally, I think it’s because she’s being smart and she’s aware that over-saturating her social feeds with sponsored content could negatively impact the relationship she has with her audience.”