Nike is set to release the new Pro-Hijab specifically designed for Muslim female athletes in Spring 2018. This new range may have been more than a year in the making, but it was fueled by an ongoing cultural shift that has seen more women embracing sport.
Read the statement from Global Nike Spokeswoman Megan Saalfeld below:
The Nike Pro Hijab was designed as a direct result of our athletes telling us they needed this product to perform better, and we hope that it will help athletes around the world do just that.
She also said the concept behind this came after female Emirati Olympic weightlifting athlete Amna Al Haddad paid a visit to Nike’s sports research lab at their global headquarters in Oregon. The athlete complained that she only had one hijab that worked for her, and that she had to hand wash everyday at the sink during competitions.