We are excited! Chimamanda Ngozi Adichie officially opens an Instagram account! According to the award-winning author, she has been cajoled by her nieces to have her own page on the popular platform and she plans to use the opportunity to kick off a project to â€˜Wear Nigerianâ€™.
See what she said about the project below:
The Nigerian governmentâ€™s disastrous economic policies have led to a reduction in the value of the naira and therefore in disposable income, a change in values, a disorientation of the middle class, and most of all, to a debilitating sense of uncertainty.
If we are to grasp for a silver lining, then the â€˜Buy Nigerian to Grow The Nairaâ€™ rhetoric is one.
In that spirit, I recently decided to wear mostly Nigerian brands for my public appearances. (Before, by the way, President Buhari declared â€˜Made in Nigeria dressâ€™ days.)
In the past few weeks, Iâ€™ve bought more Nigerian brands than I ever have in the past. Iâ€™ve discovered new names. Iâ€™ve been filled with admiration for the women and men running their businesses despite the many challenges they face. Iâ€™m particularly interested in â€˜inward-lookingâ€™ brands, those for whom dressing Nigerian women is as important as other goals.
Iâ€™ve changed quite a few dodgy zippers, been disappointed by some poor quality fabrics, and been impressed by some detail-oriented finishing. Overall, I love the clothes, their cut, their whimsy, their color, their flair, their ability to make me feel like myself. Their makers, from designer to tailor to button-fixer to okada-delivery-person, deserve to be supported.
At the suggestion of my very au fait nieces Chisom and Amaka â€“ who think Aunty is a hilarious luddite dinosaur (and they have a point, sadly) â€“ I am now on Instagram @chimamanda_adichie documenting my â€˜Wear Nigerianâ€™ project.
Take a look at some of her amazing photos featuring outfits from Nigerian designers below: