Young singer and actress Selena Gomez is officially the new face of athletic brand PUMA. She joins a couple of other celebrity designers including her boyfriend The Weeknd, and star singer Rihanna.
She announced the partnership via her Instagram page with the caption below:
Officially a part of the fam @puma#pumapartner
According to Vogue, in a press release Selena said:
Being part of the PUMA family is very exciting for me. PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works